Blog | AI, Live Chat & Customer Engagement Insights

Analytics dashboard showing website engagement metrics

Lead Generation · Featured

Website Engagement Metrics: What to Track and Why

Bounce rate alone won't tell you why visitors aren't converting. These are the engagement metrics that actually matter and how to act on them instantly.

February 24, 2026
6 min read

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Small business owner providing enterprise-quality support

February 23, 2026
Customer Support

How Small Businesses Can Compete With Enterprise Support Teams

Enterprise companies have armies of support agents. Small businesses have AI. Here's how to level the playing field and deliver world-class support on a lean budget.

5 min read

ROI dashboard showing live chat conversion uplift

February 22, 2026
Sales

The ROI of Live Chat: What the Numbers Actually Say

Is live chat worth the investment? We break down the real return on investment figures — from conversion lifts to cost-per-lead reductions — backed by industry data.

6 min read

Happy customer retained through 24/7 support

February 21, 2026
Customer Support

Customer Retention: How 24/7 Support Reduces Churn

Acquiring a new customer costs five times more than retaining one. Discover how always-on support directly impacts churn rates and builds the loyalty that fuels growth.

5 min read

Proactive chat message appearing to a website visitor

February 20, 2026
Customer Engagement

How to Turn Website Visitors Into Customers With Proactive Chat

Most visitors leave without saying a word. Proactive chat changes that — triggering targeted messages at the right moment to start conversations that convert.

5 min read

Dedicated AI chatbot trained on website content

February 19, 2026
AI & Automation

What Is a Dedicated AI Chatbot and Why Your Website Needs One

Not all chatbots are equal. A dedicated AI trained exclusively on your own content delivers dramatically better results than generic off-the-shelf bots. Here's why.

5 min read

Person using one-click audio chat from a website widget

February 18, 2026
Customer Engagement

Audio Chat: The Forgotten Channel That Converts

Phone calls are fading, but the human desire to talk — not type — hasn't. In-browser audio chat brings back voice intimacy without the friction of dialling a number.

4 min read

B2B buyer researching a vendor website on a laptop

February 17, 2026
Lead Generation

B2B Lead Generation: The Role of Website Engagement in 2026

Cold outreach is declining in effectiveness. The highest-intent leads are already browsing your website right now. Here's exactly how to capture them before they bounce.

6 min read

Business dashboard showing reduced support ticket costs

February 15, 2026
Customer Support

How to Reduce Customer Support Costs Without Sacrificing Quality

Rising support costs don't have to mean falling service standards. Learn the AI-powered strategies that smart B2B companies use to do more with less.

5 min read

Sales rep conducting a live video chat demo with a customer

February 14, 2026
Sales

5 Ways Live Video Chat on Your Website Closes More Deals

Video chat isn't just for Zoom calls. Discover how embedding live video support directly in your website gadget accelerates the sales cycle and builds buyer confidence instantly.

4 min read

AI chatbot interface next to a live agent headset

February 12, 2026
AI & Automation

AI Chatbot vs. Live Chat: Which Is Right for Your Business?

Comparing AI chatbots and human live agents? This guide breaks down the pros, cons, and the hybrid model that delivers the best of both worlds for growing businesses.

6 min read

An empty office after 5 PM representing lost leads

February 10, 2026
Lead Generation

Why Your Website Loses Leads After Hours (And How to Fix It)

Your website attracts visitors 24/7, but your sales team only works 9–5. We explore the massive opportunity cost of being "offline" and how always-on AI engagement stops the bleed.

5 min read

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